Imagine sitting around a campfire sipping a cup of steaming hot rooibos tea on a cold night, listening to stories from long before you were even born. Unknown pioneering people coming alive in the flickering flame, giving you a renewed appreciation for what is in your hand. Such is the story of rooibos. An accidental […]
About Shea Christians
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Entries by Shea Christians
What does it mean to be GI/PDO certified? The excerpts below explain the technicalities behind the certification, and why it is so important for our product and for South Africa. Protection of the name ‘rooibos’ The name of ‘Rooibos’/’Red Bush’ can only be used to refer to the dried leaves and stems of 100 % […]
We have a great cause for celebration! Not only has our much-loved indigenous rooibos finally been registered as a geographic indicator (GI) and awarded Protected Designation of Origin (PDO) status by the European Union (Regulation (EU)No 1151/2012), but it is also the first African food to achieve this status. What does this mean? GIs are […]
THE LATEST NEWS FROM THE FARM IN CITRUSDAL. The skies opened up with heavy seasonal rainfall during the first week of July, giving our farmers the perfect opportunity to plant new seedlings. We’re feeling optimistic about this year’s new crops, with the Olifants River running through Citrusdal being the fullest it’s been since 1994, promising […]
THERE HAS BEEN MUCH DEBATE ABOUT THE HOST OF BENEFITS CLAIMED TO BE PRESENT IN SOUTH AFRICA’S MIRACLE PLANT, ROOIBOS. Rooibos is considered a superfood, containing an abundance of antioxidants and other immune-boosting health benefits. According to this research fact sheet by the Cancer Association of South Africa, “Evidence of the health benefits of Rooibos Tea is growing by the […]
THE ROOIBOS ACCESS AND BENEFIT-SHARING AGREEMENT RECOGNIZE THE KHOIKHOI AND SAN PEOPLES AS THE TRADITIONAL KNOWLEDGE HOLDERS TO THE USES OF ROOIBOS, AN INDIGENOUS PLANT SPECIES FOUND ONLY IN THE CEDERBERG REGION OF SOUTH AFRICA. In November 2019, the world’s first industry-wide benefit-sharing agreement was launched in South Africa between the Khoikhoi and San, and […]
THE EUROPEAN COMMISSION NOW RECOGNISES ROOIBOS AS A PROTECTED DESIGNATION OF ORIGIN (PDO) AND GEOGRAPHICAL INDICATOR (GI). The authenticity and quality of rooibos has become fully visible for European and global consumers, with benefits for South African producers and the rural communities living and working on rooibos farms. Rooibos is the first African food to […]
Celebrate Mother’s Day with beautiful rooibos gifts for mom and experiences she will not forget anytime soon. Nobody works as hard or loves as hard as mom – she is our shoulder to cry on, our biggest supporter and the first person we call when we have news to share. For all she does, she […]