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Implications of the Rooibos GI/PDO Certification

What does it mean to be GI/PDO certified? The excerpts below explain the technicalities behind the certification, and why it is so important for our product and for South Africa. Protection of the name ā€˜rooibosā€™ The name of ā€˜Rooibosā€™/ā€™Red Bushā€™ can only be used to refer to the dried leaves and stems of 100 %…

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