Posts

Fashion, Function or Familiarity

 

 

What serves us best?

Turning over more than a new leaf is our business, from great teas to great new packaging. It’s clean. Fresh. Fashionable without giving up function. Easily identifiable to our customers without losing its old familiarity.

As with any process of change, it was at the same time exciting and tough. Hard to say goodbye to what we know and love, a huge amount of work, and always concerned about our customers who are usually a mix of ‘early (easy) adaptors’ and those ‘resistant to change’ (loving the familiar). We looked at trends, visited trade fairs, had agreeable and not so agreeable discussions and eventually pushed through.

It pleases us no end to introduce you to our ‘new look’ Carmién Tea range of 20’s teas! From Kiddies to Mammas to our popular Flavours and Wellness teas, you are not simply getting a ‘new look’ packaging but also improved flavours where we felt necessary. Clean, visual packaging that makes your next shopping trip much easier.

One thing remains unchanged. The ‘healing’ power of a cup of rooibos tea. Quick to make. Relaxing. A great way to solve life’s problems, on your own or with friends. Share a Carmién cup today!