CSR Report Back

The Conscience of Carmién Tea

Every company knows the value of matching the right person with the right position. More than that, a person who truly shares the vision and values of your company. Madele Mouton, recently appointed to the Fairtrade Africa Board ( as representative for Southern African countries, has the same heart for our people and our products that we do. 

In an in-depth interview earlier this year, published in KoffieTcacao magazine, she talks about more than just family, tea and community. Read the full article below:

Madelé Mouton – Het geweten van Carmién Tea

Madiba Day

100 years.  

What did Madiba leave us? A legacy of values. A love for children. A challenge.

 “It is in your hands to make the world a better place”.

It is that time again. To commemorate and to celebrate and to ask ourselves, what are we doing to make the world a better place? Making the world a better place does not always lie in the big things. Simply helping to make ONE life better also helps…it becomes a legacy to that person. So, instead of worrying (and doing nothing) about the big impact you want to make, let’s start today, reach out, and touch one person. If we all did that, very soon, the world would become a better place.

We chose to make this day about our children. Join us. Reach out to a child.

“The true character of society is revealed in how it treats its children “

At Carmién tea part of our investment in our children are the four after school care centres and crèches on our farms. Here the little ones are cared for during the the working day and after school it becomes a place of homework and creative projects once they’ve had a good lunch. 

Our recycle card making project supports their creative curiculum by improving concentration, practical skills and problem solving. Our aim is not just to teach our children the value of recycling, repurposing and to create less waste, but also to think creatively. It is not just a one day activity but a lifestyle of awareness we seek to create. 

Of course it it never without fun and laughter as you will see in this short video. Watch how your Madiba day cards were made and enjoyed by all.

In the words of Nelson Mandela,

“Education is the most powerful weapon we can use to change the world”

Get your own personal handmade card with every online purchase made during June and July or sign up online to become a Tea Club member which will get you a card and a free gift on your birthday if it is in June or July!

We thank our children, Colourtone Aries for donating the printing, and the staff of The Pebbles Project for assisting in rolling out the project every month at each of our crèches and after school care centers. 

It’s Mandela month

It’s Mandela month.

18 July

67 minutes.

Celebrating a remarkable life and legacy. We honor Nelson Mandela’s commitment to care for our children by continuing the privilege.

Here you see Max, one of our two traveling teastory characters, (Max and Maya, who look after the tea fields) visiting a crèche  at our Bergendal processing plant. Max had so much fun that he even tried a few dance steps himself but nothing beats the natural rhythm of Africa!


Carmién Madiba Day 2017 from Carmién Tea on Vimeo.


A  Rooibos tea gift is handed out to each child and two easy questions make someone the winner of a Carmién Tea t-shirt .



The children are treated to delicious Cookies and Cream flavored Rooibos tea with coconut marshmallows. A crowd favourite. Yum!



Of course no memory goes by without being captured in a specially created ‘selfie’ corner and then finally, it’s time to spend all that excited energy on some fun and games…and suddenly 67 minutes go by too quickly.


Introducing our Carmién Tea recycle project


On May 5 this year Carmién Tea and Mouton Citrus, opened our fourth community centre through our social upliftment arm, The Mouton Foundation. This means that we now have three fully equipped Early Childhood Development centres run by the Pebbles Project, our official education partner which is currently educating 80 children up to the age of five.


Below you see some cards made by these children, as a thank you for this investment in them. The cards will be sent out during this Mandela month with each of our online purchases or birthday gifts going out to Carmién Tea Club members.



These cards, plus an inevitable amount of unused byproducts from our packaging material, have sparked the idea of a recycle project. (You may have already been the recipient of our first test cards).


We have been collaborating with the Pebbles Project and our teachers, to incorporate card making, using the above items, as part of their creative curriculum. This has been received with great excitement and a trial run will be rolled out as soon as the schools re open. We trust that you will bear with us if some of them come out just a little crooked or more ‘creative’ than we envisage! Practice makes perfect. We also hope to stimulate some budding artists into coming up with some fresh initiative! Watch this space!


Mandela month is also a time to show our gratitude.


Our gratitude to the teachers who are willing to guide the children in this and to make them aware of the value of repurposing and conserving resources.

Our gratitude to our printers, Colourtone Aries (, for supporting us in our eco and social consciousness projects, and who is donating the printing of the basic card plus some of the elements required for the completion of the cards.

Our gratitude to you our customer. Your business enables us to do all this.

Our children. It is our privilege to contribute to your future.

Mouton Foundation Celebration

The Citrusdal valley sends many of its natural gifts of citrus and rooibos far and wide across the country and the globe every year.  As a result of this we are able to give back to the local community – but only with the assistance of you, our partners that have the heart to be involved.

On Friday 5 May The Mouton Foundation hosted funders, employees and suppliers to toast the official opening of the De Meul Community Centre.  This is the fourth, and largest, multi-purpose community centre to be built by the Mouton Foundation in the Citrusdal valley.

Decades of commitment to community betterment and employee empowerment recently culminated in this celebratory event.  Carmién Tea, together with our partner organisation Mouton Citrus, opened this impressive new community centre through our social upliftment arm, The Mouton Foundation.
The launch of this world-class community centre was combined with the ten-year anniversary of the formalisation of The Mouton Foundation, and a celebration of everything that this ground-breaking foundation has achieved in this time.  Apart from celebrating with the partners of the Mouton Foundation, the event was a way to show our thanks to our employees who trust us with their elderly parents, their children, their health, their education, and their futures.  This is not a responsibility that we take lightly.

Mouton Foundation initiatives – made possible through our partners
The Mouton Foundation is funded through the sales of rooibos produced on the Mouton Farms, which is sold through Carmién Tea.  Special retailer and exporter programs allow Carmien Tea to earn a premium of anything between 3% and 15% which goes back into the Mouton Foundation.  Likewise, a percentage of the sales of citrus through Mouton Citrus go towards the Foundation. We also contribute own company funds to match 25% of the contribution made via consumers.

The foundation has established, and currently oversees:

  • Four multi-purpose community centres.  These are Brakfontein, Tienrivieren, Kweekkraal and now the most recent, De Meul.  (These community centres house the below mentioned Early Childhood Development Centres, health clinics, after school clubs, and sports facilities.  As well as providing venues for the community to hold events, meetings, weddings etc.)

  • Three fully equipped Early Childhood Development Centres run by the Pebbles Project – the official education partner to the Mouton Foundation ( – which is currently educating 80 children up to the age of five;

  • A mobile library and learning centre. This travels out to the more remote farm centrers, delivering books, videos, educational toys and games to the children;
  • Three after school clubs which care for 170 children every day after school whilst their parents are at work.  The children also receive a meal and academic intervention as well as fun arts and crafts activities and sports;

  • Tertiary study bursaries for employees’ children, with 20 students currently enrolled for a variety of courses;
  • A full-time nurse and a mobile health service which visits all the employees on the farms.  The Mouton Foundation nurse practitioner sees approximately 3000 people a year;

  • Holiday programmes for all the farm children which takes them on outings and educational excursions;
  • Three youth groups;
  • An Elderly Club – which offers crafts and motivational talks to the farm’s senior citizens; and
  • Sport fields and indoor netball court are provided for local rugby clubs, the soccer league, netball club and small farm schools that would otherwise not have access to these facilities. These institutions are further supported through donations from the Foundation.

The Mouton family’s passion for community upliftment goes back to 1985 when Mientjie Mouton, the founder of Carmién Tea, opened the first crèche on the Mouton family farm.  Easing the challenges faced by working moms, caring for children and the elderly, and training and development of our employees are issues which have always been close to the hearts of the Mouton family.


Carmién Tea is committed to empowerment and upliftment
Carmién Tea, a Fairtrade accredited Rooibos manufacturer and exporter, was established in 1998 when Mientjie decided to explore the commercial potential of this unique crop which is only found in the Western Cape of South Africa.  The organisation has moved from strength to strength and now distributes a wide range of innovative Rooibos tea varieties all over the world.

Carmién Tea is committed to empowerment, and aims to provide sustainable jobs and wealth creation for our farm workers. In light of this we pursued a partnership with Bergendal Farming Operations, which led to the establishment of a 50% worker owned business, Bergendal Rooibos Pty Ltd, on the farm where Mientjie Mouton was raised.  This company, which created 96 new jobs, exclusively processes and packages Rooibos for Carmién Tea.
It is our responsibility as businesses in South Africa to give back to our communities and to create opportunities for the next generation.  The Mouton Foundation initiatives would not be possible without the buy-in and support of stakeholders such as yourself and we wish to take this opportunity to thank you for your ongoing commitment to giving back to the communities who strive so hard to help us produce our premium rooibos products.


We are proud of what we have achieved but our journey never stops and we have many more plans for the future of the Mouton Foundation – be the change that you want to see.”  Mientjie Mouton.
Mouton Foundation facts – 10 years of influence

  • R17 million contributed to community upliftment
  • 900 children positively influenced
  • 7 Students completed tertiary studies
  • 21 Students currently studying with bursaries
  • 330 permanent workers and 1500 seasonal workers positively impacted