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Rooibos Awarded Protected Geographical Indicator (Gi) Status by the Eu

We have a great cause for celebration! Not only has our much-loved indigenous rooibos finally been registered as a geographic indicator (GI) and awarded Protected Designation of Origin (PDO) status by the European Union (Regulation (EU)No 1151/2012), but it is also the first African food to achieve this status. What does this mean? GIs are…

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Rooibos Now Recognized as a Geographical Indicator (Gi) by the European Commission

THE EUROPEAN COMMISSION NOW RECOGNISES ROOIBOS AS A PROTECTED DESIGNATION OF ORIGIN (PDO) AND GEOGRAPHICAL INDICATOR (GI). The authenticity and quality of rooibos has become fully visible for European and global consumers, with benefits for South African producers and the rural communities living and working on rooibos farms. Rooibos is the first African food to…

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