Position: Business Intelligence (BI) Analyst
Location: Citrusdal, Western Cape, South Africa
Commencement date: ASAP
About Us:
Our company is a rooibos export and marketing company, known for a wide and innovative range of value-added rooibos products, directly linked to our farms and the people working the fields and managing the quality of product we are producing. We are currently seeking a proficient and driven BI Analyst to join our team and play a pivotal role in our ongoing success.
Job Description:
The purpose of the Business Intelligence (BI) Analyst role is to manage, analyse, and interpret data across marketing, sales, and operations to support business decision-making. This role ensures accurate data flow between systems, recommends tools for improved integration, and delivers insights that help drive strategic growth.
Key Responsibilities:
- Maintain and continuously improve data quality across CRM, marketing platforms, ERP/accounting systems, and eCommerce tools
- Evaluate, recommend, and support the implementation of data integration tools
- Design and create automated data flows between systems (e.g. CRM to sales dashboards and marketing reports)
- Collaborate with internal teams to define and align data requirements
- Clean, consolidate, and validate datasets to ensure accuracy and reliability
- Develop and maintain dashboards and reports covering marketing performance, sales KPIs, customer trends, profitability, and forecasting
- Analyse campaign performance and provide actionable recommendations to optimise ROI
- Build and maintain customer segmentation, retention, and customer lifetime value analyses
- Prepare monthly and quarterly management reports with clear insights and recommendations
- Support product, finance, and leadership teams with data-driven insights and decision-making
- Identify trends, gaps, and opportunities through structured data analysis
- Develop predictive insights such as churn risk, product demand, and seasonality trends
- Support market analysis and business modelling initiatives
- Provide insights to inform pricing strategies, promotions, inventory planning, and customer engagement
- Implement automation and workflows to reduce manual reporting and administrative tasks
- Standardise reporting processes, templates, and documentation
- Ensure dashboards and analytical tools remain accurate, up to date, and user-friendly
Qualifications:
- Relevant qualification in Information Systems, Data Analytics, Business Intelligence, Computer Science or related field.
- Experience working with multi-source data (CRM, marketing tools, sales platforms, ecommerce, ERP).
Experience:
- 2–5 years working as a Data Analyst, BI Analyst, Insights Analyst, or similar
Skills:
- Strong experience building dashboards and reports (Power BI, Looker Studio, or similar).
- Hands-on experience analysing marketing, sales, or operational data.
- Experience maintaining or improving data accuracy and data hygiene.
- Experience managing or coordinating data flows between systems.
- Strong Excel skills with formulas, lookups, pivot tables, and data cleaning.
- Experience presenting insights to management or decision-makers.
What We Offer:
- Competitive salary package.
- Opportunities for professional growth and career advancement.
- A supportive and collaborative work environment.
- The chance to contribute to a dynamic and sustainable farming enterprise.
How to Apply:
If you possess a drive for excellence, coupled with a strong background in Analytics and a genuine passion for agriculture and/or FMCG, we encourage you to apply. Please forward your resume and a cover letter outlining your qualifications and enthusiasm for the role to: hr@carmientea.co.za
The Company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
