When we talk about heritage, we often think about the things we’ve inherited from the generations before us. The stories, recipes, traditions and places that tell us something about where we come from.
But heritage also lives in the little things we hardly think about.
Like putting the kettle on.
A cup of rooibos is such a familiar part of life for many South Africans that it’s easy to overlook the story behind it. We make it at breakfast, pour it when someone visits, pack it into flasks and reach for it when the day starts winding down.
And yet, that everyday cup carries a story that could only have started here.
Rooted in South Africa
Rooibos comes from Aspalathus linearis, a plant indigenous to South Africa and closely connected to the landscape in which it grows. Its heritage is also connected to the Khoi and San peoples, who are formally recognised as traditional knowledge holders of rooibos.
Today, rooibos is enjoyed far beyond our borders, but wherever in the world a cup is brewed, its story begins in South Africa.
For us at Carmién Tea, that connection to place is personal. Our story began in 1998 in an old farm shop on Brakfontein Estate near Citrusdal, in the foothills of the Cederberg Mountains. Our founder, Mientjie Mouton, grew up on a rooibos-producing farm higher up in the same valley before moving to Brakfontein Estate, where rooibos was also produced.
Rooibos has been part of Carmién Tea from the very beginning, and those roots are still part of who we are today.
Heritage That Grows with Us
The familiar cup of rooibos isn’t going anywhere, but the ways we enjoy it keep evolving.
Today, we drink rooibos hot and over ice, cold brew it, blend it with herbs and spices, take it along in our water bottles and even cook with it.
And perhaps that’s what living heritage looks like.
Heritage doesn’t have to stand still. It can be passed on, enjoyed in new ways and made part of everyday life all over again.
This Heritage Day, however you enjoy your rooibos, let’s raise a cup to its South African roots and a heritage that continues to grow with us.
References:
- Carmién Tea. (2021). The History of Rooibos. [online] Available at: https://carmientea.co.za/the-history-of-rooibos/ (Accessed 18 September 2026.
- Carmién Tea International. (2025). 2025 CSR Report. [online] Available at: https://carmientea.com/2025-csr-report/ (Accessed 21 September 2026).
- Warkentin, E. (2022). On the trail of South Africa’s miracle tea. [online] Natinal Georgraphic. Available at: https://www.nationalgeographic.com/travel/article/on-the-trail-of-south-africas-miracle-tea (Accessed 18 September 2026).